Android is More Desirable to US Consumers than iPhone
By on April 26th, 2011

A survey conducted by Nielsen between January and March 2011 shows that Android is now the most desirable smartphone OS (operating system). About 31% of those surveyed wanted to get an Android handset, while 30% preferred the iPhone. Sure, the difference between the two platforms is quite small. However, this shows a clear trend. The same survey for July – September 2010 saw 33% of the respondents chosing iPhone, compared to just 26% opting for Android phones.

Android-More-Desirable-Than-iPhone

Android has already managed to overtake the iPhone in terms of volume. Nielsen found that “half of those surveyed in March 2011 who indicated they had purchased a smartphone in the past six months said they had chosen an Android device”. Only 25% had opted for an iOS device. Apple had a huge head-start in the smartphone segment, and at one point looked unassailable. However, Android has not only managed to catch up, but is actually storming past the iPhone.

Android-Sells-More-Than-iPhone

Typically one thing that Apple products have always had going for them is that they are highly desirable. The combination of slick design and intuitive user-interface makes almost all Apple products drool-worthy. Even though their prohibitive cost or locked down nature often forces many consumers to opt for alternative, Apple products are known for making people go “I want that, even if I don’t need that”. However, Android has succeeded in capturing the imagination of the general populace. Google’s open strategy seems to be working. Even though carriers like AT&T are trying their best to cripple Android, consumers still want to pick up an Android phone. Steve Jobs can diss Android as much as we wants; but, he knows that Android might do to Apple, what Apple did to RIM.

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Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.

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