Foursquare, the location-based social network, is set to be bumped up to version 3 soon. Foursquare was first conceived and built under the project Dodgeballwhich was purchased by Google and replaced with their Latitude service. This week marks the 2 year anniversary since the launch of Foursquare at South by Southwest in Austin, Texas.
The new updates to Foursquare allow for a much richer experience with the use of a recommendation engine. It allows users to search for a place and be provided back with aggregated results combining previously checked-in places, places friends have checked into as well as popular and similar places. The leaderboard feature has been updated, providing users with more information on points, badges and statuses. Badges were one of the major cornerstones to the progression and wide spread adoption of Foursquare. It created real-life rivalry and competition to gain badges and attain mayorstatus of a location. Often times retailers would provide discounts to mayors of stores.
Another unique addition to the service is the for retailers to reward and attract consumers with specials. Check-in specials, swarm specials (large amounts of check-ins), friend specials (for groups of friends), loyalty check-ins (for regular users), newbie specials (new check-ins), mayor and flash specials. These can be used to entice potential customers as well as reward existing customer loyalty.
A new Foursquare client is set to be rolled out to iOS and Android devices later this evening. BlackBerry, Symbian and Windows Phone 7 updates are to come at a later unspecified date. See below for more screenshots of the features.