Amazon Is Planning To Launch Its Own Smartphone

The year 2012 is all about powerful smartphones, tablets, mobile operating systems and the never-ending patent wars. Until the last few months, Apple was the market leader in the super-competitive smartphone market. However, the tables have been turned. Now, Samsung has became the market leader by shipping 42.2 million smartphones worldwide, followed by Apple, which managed to ship 35.1 million smartphones in the first quarter of 2012.

According to the new rumors floating around the Internet, Amazon is likely to launch its very own smartphone in the coming months. This rumor is definitely not surprising for most of us since we have already see the capability of the retail giant. Last year, Amazon successfully launched its very own tablet, the Kindle Fire. This tablet was powered by the Android Operating System with Amazon’s heavily customized (shoptimized) UI on top of it. Thanks to the low cost and amazing specs, the Kindle Fire sold like hot cakes during the holiday season.

Bloomberg is reporting that the Seattle-based online retail company is planning to launch a smartphone which will compete with the Apple’s iPhone as well as other Android superphones. Basically, it means that Amazon is planning to compete with Apple and Samsung in the competitive smartphone market. The Amazon’s smartphone will run on the latest version of the Android Operating System. No prizes for guessing the user interface. It will come with the Amazon’s shoptimized UI on top of the OS.

I’m sure most of you are familiar with the Foxconn International Holdings Ltd. Yes, we are talking about the same Chinese mobile-phone maker which currently manufactures the Apple’s extremely popular iPhone’s and iPad’s. According to the rumors, the retail giant is working with Foxconn to develop its first smartphone. If these rumors turns out to be true, then you should expect yet another powerful smartphone with a stunning design.

Amazon has been already involved in five patent-related cases this year and 20 cases last year. To protect itself against potential patent infringement lawsuits from competitors claiming illegal use of technology, Amazon has already started obtaining vital patents through acquisitions. It has recently considered acquiring wireless patents from Pennsylvania based InterDigital. Sadly, the company sold its assets to Intel Corp. instead of Amazon for $375 million in June 2012.

It was not the end of the road for Amazon. The company recently hired Matt Gordon for patent acquisitions and investments at Amazon. Previously, Matt Gordon was the senior director of acquisitions at Intellectual Ventures Management LLC, which owns more than 35,000 intellectual property assets.

What are your views on the Amazon’s upcoming smartphone? Do you think this smartphone can survive in the competitive smartphone market? We would love to hear your views in the comments section below.

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Omkar Dutta

Omkar Dutta is a Mobile Enthusiast from Mumbai, India. He loves to check out latest software, mobile phones and web services. Currently, he writes for this awesome blog as well as Fone Arena. You can follow him on Twitter @0mkarr