With only a month to go until Windows 8 is generally available, the question is, how are developers taking to the platform? Given the importance of apps — especially with Windows 8’s tablet ambitions in mind — the quality and even quantity of apps in the Windows Store are important metrics to keep an eye on. Thankfully, Directions on Microsoft Vice President of Research Wes Miller is doing just this, regularly blogging about his findings on winappupdate.com.
On September 21st, Miller pointed out that the Windows Store broke the 2,000 app mark, with 2,079 apps available internationally. Out of this, 83% of those apps are free, compared to 89% back on the 9th of September.
Seeing that the pre-release versions of Windows 8 were downloaded by millions — something that Microsoft proudly and rightfully boasted about — and the fact that Windows 8 will definitely be shipped on millions, if not hundreds of millions of PCs and tablets worldwide, why is developer interest so low? Surely people would be wanting to get their apps in before the OS ships, right? The issue here isn’t that the Windows Store isn’t growing; according to the chart created by Miller, it is growing at a rate of roughly 100 apps per day. The problem is that it definitely isn’t growing fast enough.
This is pretty concerning, as Alex Wilhelm points out:
Thus, for Windows 8 to break the five-figure app threshold – in a world in which it’s six figures or bust – by launch, the operating system must undergo a massive burst of developer release before its debut.
However, looking at the above chart, the Windows Store is growing by under 100 apps per day. Thus, at its current rate, given the time until Windows 8 becomes generally available, we can expect around 5,000 apps to populate its virtual shelves. Remember, however, that not all will be available in all places. Thus, under 5,000 apps for everyone.
Given the pretty much guaranteed widespread adoption of Windows, and the insane effort of evangelists to get developers excited about the platform, what gives? It’s a rather peculiar issue, but for its own sake, more apps need to hit the Windows Store. And more quality developers who already create apps for iOS and Android need to get on board as well if Windows 8 wants to be successful in the tablet space.