When Microsoft dropped the Windows 8 Consumer Preview, it included of course a preview version of the new Windows Store as well. However, users residing anywhere but France, Germany, India, Japan, and the United States were greeted with the somewhat condescending “Rest of World” catalog. Microsoft has announced that they will be expanding the global coverage of the Windows Store come the next significant preview release of the store (in the next pre-release version of Windows).
33 additional app submission locales for developers will be added — Australia, Austria, Belgium, Brazil, Canada, Chile, China, Columbia, Czech Republic, Denmark, Finland, Greece, Hong Kong, Hungary, Ireland, Israel, Italy, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, and United Kingdom — bumping the total number of those up to 38. The number of market-specific app catalogues will also be raised from 5 to 26.
Microsoft proudly notes that this expansion is all being done within the pre-release timeframe of Windows. It’s about time that the company focus on launching a service (mostly) worldwide come the final launch of a product. It is 2012, after all.