On the heels of the announcement that Windows 8 has officially RTM’d, Microsoft has announced that the Windows Store is now fully open for business. From today onwards, any qualifying business in a supported market will be able to submit Metro apps for Windows 8 to the store.
Microsoft has also announced that today, 54 new markets have been added to the list of distinct catalog offerings, providing developers more opportunities that are specific to their respective markets. 24 new app certification languages have been added, bringing the total up to 38 and more than doubling the amount that was supported with the Release Preview build, which, released 8 weeks ago, was the last public pre-release of Windows 8 before we reached RTM.
The developer dashboard is also now available in an additional 11 languages, meaning that you will be able to select from an even larger plethora of languages for the backend area where you can submit apps, view analytics, and check the certification process.
Transaction support is also now enabled, and the Application Developer Agreement (ADA) has been updated to reflect this. The base Store fee is 30% of revenue for any transactions occurring through the platform, with that fee being reduced to 20% for the lifetime of the app if sales hit $25,000 USD. Microsoft also notes that they’re working hard to continually improve their certification policy, and that they are committed to “provide a level of transparency, consistency, and specificity that helps developers make more informed choices and take best advantage of the Windows platform…”
In conclusion, it’s worth noting that, in order to upload apps to the Store, you will need to have the RTM build of Windows 8 installed. Of course, you won’t have to wait until general availability; the RTM build will be released on MSDN and in trial form on Technet come August 15. Microsoft recommends that, until then, you keep working on your app on the Release Preview and register your company account now, as it takes a bit of time to get a company account verified and registering now ensures that you can “hit the ground running” once the RTM build is released.