With Windows 8 set to hit the shelves sometime this October, it should come as no surprise that tech analysts are already making predictions about how well the highly tablet-optimized OS will sell. Gartner Group made a bleak prediction, stating that they predict that Microsoft will only command four percent of the tablet market in 2012.
“Despite PC vendors and phone manufacturers wanting a piece of the pie and launching themselves into the media tablet market, so far, we have seen very limited success outside of Apple with its iPad,” Gartner analyst Carolina Milanesi said.
The slow growth estimated by Gartner Group in 2012 doesn’t just have to do with the fact that Windows 8 is touching down towards the end of the year, however. They note that by 2016, Microsoft will only have 11.8% of the consumer tablet market as they feel that Windows 8 lacks consumer appeal. They do, however, feel that Windows 8 will be aided by enterprise interest in the product.
“Many vendors will wait for Windows 8 to be ready and will try to enter the market with a dual-platform approach, hoping that the Microsoft brand could help them in both the business and consumer markets,” Milanesi said.
Gartner released a slightly brighter forecast for Android and iOS tablets, however, expecting that 31.9% of tablet sales in 2012 will comprise of Android, with that number rising to 37% by 2016. The iPad will maintain the lead, with a share of 45% forecasted for 2016.