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Office Online: Now with Bing Integration in Insights For Office

Office Online, specifically Word Online, has a new feature which is rolling out now, which features tight integration with Bing. This new feature, announced on December 10, is called Insights for Office.

If you remember “Research” pane in earlier versions of Office, this may be familiar. Of course, Insights for Office is supposedly much more powerful because it is very contextual, and utilizes Bing to provide the best possible way to surface web content right inside Word.

The way it works is this: as you write something in Word Online, you can start searching for a word or phrase within the text (by right-clicking) and Bing’s various results are shown in a nice panel. You can see results from Bing Snapshot, Wikipedia, Bing Image Search, Oxford Dictionary, and the whole web. You can avoid switching windows in order to run the searches in a separate tab/window of the browser and instead, see the content right beside your text, thereby reducing workflow disruption.

Insights for Office - Amazon
Insights for Office – Amazon
Insights for Office - Abraham Lincoln
Insights for Office – Abraham Lincoln

Insights for Office will also be triggered through the TellMe search box since that is the other obvious place where someone may enter content-related queries.

The Bing Blog goes on to explain more about how this works:

Bing indexes and stores entity data from around the web representing real world people, places and things. Insights for Office utilizes Bing’s ability to index the world’s knowledge and our machine learned relevance models to semantically understand the most important content in a user’s document and then return the most relevant results. This capability is derived largely from patterns of text analysis developed in collaboration with Microsoft Research. The results deliver the most relevant web links, images, etc. for a given request in the form of entity cards – a quick overview of the most important attributes (description, date of birth, etc.) about a real world person, place or thing. In many cases, the entity card may provide enough information for the user’s query intent to be fulfilled without requiring any additional exploration.

This is yet another integration of Bing into a Microsoft product, further confirming that Bing cannot be spun off from Microsoft, if that thought is still in some investors’ minds. The tight coupling of Bing into a variety of other Microsoft products like Sway, Xbox, Cortana personal digital assistant, etc. solidify Microsoft’s positioning of Bing as a platform rather than a search engine.

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Romit Mehta

Romit writes about mobile news and gadgets, and is currently a Windows Phone owner (Nokia Lumia 920).Find him on twitter @TheRomit. Personal site is http://romitmehta.com.