No, Microsoft’s Entry-Level Surface Will Not Cost $1000
By on July 26th, 2012

Microsoft’s announcement last month that they’re making their own tablet hardware — and directly competing with the very OEMs and partners that they license their software to — was huge in revealing a radical step forward for the company.

However, while it certainly is an important milestone and turning point for Microsoft, the event lacked plenty of important details pertaining to the product itself. We’re still in the dark about exact pricing and availability information, among other things, leaving many intrigued and mystified about key factors that could make or break the device.

Yesterday, WPCentral spotted that Swedish online store Webhallen listed the Microsoft Surface on their website, which sported some ludicrous pricing; the entry-level ARM-based 32GB Surface is priced at 6990 NOK, or roughly $1150 USD. What fascinates me is that there are posts aggregating this “story” that don’t immediately ridicule, but rather entertain the idea, as though it’s even plausible. On top of the outlandish pricing, we already know that the Surface will only be officially available through Microsoft Stores (and their online outlet.)

I also reached out to Webhallen, and they issued a comment stating that existing prices on the site are not based on any word from Microsoft whatsoever:

Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the lineup so that they may be able to pre-order them.

Just to clarify, we have not recieved any pricing from Microsoft regarding MRSP or purchasing net cost, and any people who have booked the Surface at this high price will of course have their order adjusted before any product is shipped. So we’re not going to overcharge anyone for being an early adopter.

I understand that Microsoft does some pretty unusual things, but they’re not batshit crazy.

So in conclusion, here’s a recap of yesterday’s highly credible blog posts: Microsoft, the company that needs every advantage it can get to even gain a smidgen of ground in the tablet market will charge a few hundred dollars more than a 32GB WiFi+3G iPad for its entry-level model, and upwards of $2000 for an Intel-based Surface Pro which is essentially an Ultrabook/Macbook Air competitor. Riiighhttt.

[Post updated with comment from Webhallen.]

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Author: Paul Paliath Google Profile for Paul Paliath
I founded and regularly wrote blog posts on GeekSmack from 2008 until 2011, when I failed at running a blog. I now write about Microsoft for Techie-Buzz. When not writing blog posts, I'm usually found designing websites and learning how to code. You should follow me on Twitter here.

Paul Paliath has written and can be contacted at paul@techie-buzz.com.
  • Alexander Teglund

    Swedens currency is not NOK (that is Norwegian), it’s SEK and 6990 SEK is equal to around 1000 USD.

  • JWQ

    It won’t cost 1000 USD….998 USD will be!!! xD

  • Pingback: Microsoft Surface Pricing: Retailer Explains Lofty Pre-Order Figures | Pocketnow

  • DinFeee

    lol, everyone wants to be Apple lol.
    Anon-Rules.tk

  • warcaster

    That’s probably the Surface for Windows Pro, which is inline with what I was thinking $1000-$1200. In other words, Microsoft is still DOA in the tablet market.

  • iPaidtoomuch

    Did yall bother to read the article? It WILL NOT START AT $1000

  • orko138

    gotta love a batshit crazy rumour

  • Pingback: Microsoft Surface’s $1,000 Price Tag Was All A Ruse | WebProNews

  • Intensional Inexistence

    Agree the idea was nuts but in fairness, and with all due respect for MS, assuming rationality on their part isn’t a reliable way of evaluating rumors.

  • Pingback: Microsoft Surface no costará $1000 « conectgirl

  • MrQuiX

    I was at a Microsoft Store yesterday and they had a demo. I was told by the employees it would retail for $1,200. You would still need to pickup a Bluetooth keyboard or touch cover for another $100. I don’t see this eating into any tablet sales, but I would be thinking twice if I was in the market for an ultra-book. Still, for $1,300 you might as well get a loaded Macbook Air.

 
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