msn

The New MSN is Here. Bing Content Apps Re-branded.

msn-main-page-without-signin

That’s right, folks. You have not woken up in the 90’s all of a sudden. In a post on September 7 on the Official Microsoft Blog, officials at the company announced a new preview of their MSN portal. In addition, a big re-branding is planned, where all the Bing apps on Windows and Windows Phone will be renamed to corresponding MSN versions. Finally, these MSN apps will also expand to iOS and Android, reflecting the new philosophy at Microsoft where their own platform is just another platform.

The new MSN

The new site at preview.msn.com is a cleaner, fresher and adjusts according to the screen size (“responsive design”). The busy front page is gone and is now replaced with a main “top stories” panel with large pictures along with a few smaller units for other top news.  Of course, there is a big ad space to the right.

New msn main page
New msn main page

 

As you scroll down, you see the normal sections for content: News, Entertainment, Sports, Money, Lifestyle, Health & Fitness, Food & Drink, Travel, Autos, and lastly, a section for Video. These sections can be moved up or down, or removed completely. Other sections can be added, from the following: Movies, TV, Music, World, US, Tech & Science and Politics.

New msn: Other sections
New msn: Other sections

 

New msn: Remove or move section
New msn: Remove or move section

 

Services strip and sections

Along the top, there is a strip of information, with quick access to various Microsoft and non-Microsoft services. This includes Outlook.com email, Office Online documents, OneNote notebooks, OneDrive storage, Maps, Xbox Music, Skype and optionally, Facebook and Twitter. For Facebook and Twitter, you have to not just sign in to Microsoft account, but also link your Facebook and Twitter accounts. I am not sure why this information is not derived from the existing Microsoft account, where at least in my case, I already have a link established to Facebook, Twitter and others. Below the services strip is a simple navigation link to access sections in your page directly and quickly.

New msn: Services access
New msn: Services access

 

When you mouse over the various services, you get a quick preview of what’s appropriate for the service, like the top 3 emails from your Outlook.com inbox, or recently used Office Online files, OneNote notebooks, and as you will see below, a map of the current location, files and folders from OneDrive, or latest tweets from Twitter.

 

New msn: Maps dropdown
New msn: Maps dropdown
New msn: OneDrive dropdown
New msn: OneDrive dropdown
New msn: Twitter dropdown
New msn: Twitter dropdown

 

Bing Favorites

As mentioned above, the Bing content apps that exist today on Windows and Windows Phone are going to be re-branded to MSN. As a first step in that process, the new msn has Favorites from Bing imported automatically, based on the Microsoft account used. So for example, my favorite sports teams showed up as Favorites in the Sports section, my watch list showed up under Finance, etc.

Don’t judge me, I liked the 49ers until they hired Harbaugh. That’s perhaps because I like USC and he has a history when he was at Stanford with the then USC coach whom I liked. And that’s going to explain why I like the Seahawks :-)

 

New msn: Favorites imported from Bing
New msn: Favorites imported from Bing

 

Actionable items

In addition to serving content from a variety of sources, the new msn also includes sections where you can gain some actionable insights. For example, there is a symptom checker in Health & Fitness, as well as a 3D Human Body in the same section.

 

New msn: 3D Human Body
New msn: 3D Human Body
New msn: Symptom checker
New msn: Symptom checker

 

Top-tier sources and iOS/Android

Per the announcement, the content on the new msn comes from a variety of top-tier sources.

We’ve partnered with the world’s best to deliver on this goal:

  • In the US, some of our premier partners include The New York Times, The Wall Street Journal, The Washington Post, CNN, AOL (including TechCrunch and Huffington Post) and Condé Nast (including Vanity Fair, Epicurious, Bon Appétit).

  • Worldwide, we’re excited to include The Yomiuri Shimbun and The Asahi Shimbun in Japan; Sky News, The Guardian and the Telegraph in the UK, NDTV and Hindustan Times in India, Le Figaro and Le Monde in France, and many more.

Along with the new preview, Microsoft is also preparing to launch iOS and Android apps like the ones that exist on Windows and Windows Phone. These iOS and Android apps will roam Favorites and keep content in sync much like the connectedness of Windows and Windows Phone apps. This way, Microsoft is ensuring that no matter which device you use at any time of the day, you have the premier experience with consuming and using the msn content.

I like the new msn, except for the brand name itself. I am not sure the negativity around “msn” is as much as it is around “Internet Explorer” and we know how badly Microsoft and IE teams are trying to paint a brighter image of the latter. It is unclear why the “msn” brand is the one that Microsoft chose to continue with rather than coming up with a new brand or reusing the Bing brand. In any case, time will tell if the branding is right or not.

Have you set preview.msn.com as your home page?

Published by

Romit Mehta

Romit writes about mobile news and gadgets, and is currently a Windows Phone owner (Nokia Lumia 920).Find him on twitter @TheRomit. Personal site is http://romitmehta.com.