The search engine war is on! Earlier today we revealed that Google may be planning on launching its own music service to enhance music related search results. Now according to latest reports, Microsoft is expected to announce non-exclusive deals with both Facebook and Twitter later today.

This deal will give Microsoft access to both Facebook and Twitter status updates and will undoubtedly give them a huge advantage over Google. Google has clearly started that real time search is their biggest challenge. Unfortunately for them, the partnership with Twitter and Facebook would offer Bing a wealth of data that won’t be available to them. It has already been demonstrated more than once that Twitter is extremely agile when it comes to breaking news. The access to Twitter (and Facebook) data stream will allow Bing to react faster to emerging trends.

While this deal is undoubtedly a big step for Microsoft Bing, it must be remembered that both of them are non-exclusive in nature. In other words, there is nothing stopping Google from partnering with Twitter or Facebook tomorrow. A lot will also depend on Microsoft’s ability to properly integrate real time data received from Facebook and Twitter.

[ via All Things D ]