Remember the Bill Gates-Seinfeld ads that were aired before the popular I’m a PC’ campaign by Microsoft? The ads, with no product mention or any geeky conversation ended with the line: The future is delicious’.
I love the line. Yes, I do. Concept cars, technology vision videos, and even the scenarios in science fiction movies have been reasons of many of orgasms I have had. Anyway, do you notice a pattern in all these desires? The keywords are: concept, vision, and fiction. Well, that hurts. However, Microsoft’s peek into the future is built around current products and technologies and looks a certain reality in few months.
In the past, the focus for living room has been entertainment and electronic appliances like home-theatre systems and entertainment/gaming consoles like Xbox. The time has now changed and along with consumer interests the industry has also seen a transformation in terms of technologies and offerings. Traditional broadcast and cable TV have made way for time-shifted and on-demand TV via DVRs and other devices. DVD rentals have been replaced by on-demand movie delivery via services such as Netflix and Hulu. Watching videos on sites like YouTube almost equals the time spent watching TV series.
Xbox presents a wide array of entertainment options games, movies, music, TV shows, sports programming, services like Netflix and Hulu, and programming and on-demand options available through cable and satellite providers. By converging the Xbox’s catalogue with Bing’s deep search expertise, Microsoft Tellme’s voice technology, and the magic of Kinect, Microsoft hopes to give the consumers the power of simplicity, discovery, and personal choice in your living rooms with the people you care about.
Watch this video by Microsoft that is inspired by their philosophy in this space: All the entertainment you want, with the people you care about, made easy. Delicious indeed!