scout-ad

Microsoft Starts Ad Placements In WP7 Local Scout Results

One of my favorite or frequently used feature on Windows Phone is Bing Local Scout. The app inside Bing Search or stand-alone lets you search for nearby events or places that you can visit. You can search for Art Galleries, exhibitions or restaurants. The app’s usefulness is that not only does it show relevant results but it populates information such as link to the website, contact number, address, and also lets you launch Bing Maps for directions from your current location to the address. It is a handy function that is not highlighted by many.

Anyway, yesterday I forgot my debit card at Olive Garden and to call them I used Local Scout for the number. I clicked the first result looking at the address meta and I landed up on a webpage. That was odd. I hit the back button and saw the A next to the listing and realized that this was an ad placement. The second result was the right one. A very clever placement and use of Local Scout. Nicely done Microsoft.

Here’s a screenshot:

PS: This is the first I’ve noticed the ads.

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Manan Kakkar

Manan is a technology enthusiast keenly following the consumer products from Microsoft, Google & Apple.