Earlier this month, The Verge caught wind of some information that Microsoft are planning to open two stores in New Jersey — one in Bridgewater, NJ, and another in Freehold — and today, Mary-Jo Foley has found some confirmation of this on the Microsoft Store retail website.
So, just where exactly will Microsoft open these stores? While the specific malls are currently unknown, Microsoft will be selecting locations where there are existing Apple stores. Microsoft’s retail strategy from the beginning has been to open stores in close proximity to Apple stores at prominent, busy malls. Microsoft has recently confirmed that it plans to open stores in Palo Alto and Austin. The New Jersey stores will up the amount of Microsoft Stores to 16, meaning that they are creeping towards their goal of opening 75 stores within the next two to three years.
Earlier today, the @MicrosoftStore account tweeted, “We’re opening a new
#MicrosoftStore location. Where do you hope it will be?”; could this be hinting at the imminent announcement of the New Jersey stores? Or are they announcing a store elsewhere?