When the Smoked by Windows Phone ad campaign kicked off at CES in Vegas earlier this year, it was a rather well-received and fun contest — our own Parth Dhebar has firsthand experience with this — and thus, it continued. Ben Rudolph, the face of the challenge, went on a quick tour and visited Microsoft stores to conduct the challenge. Microsoft launched a digital ad campaign to show off the victories of the platform, and they even had stores conduct the challenge on their own (which led to quite a fair bit of controversy after a participant claimed that he was wrongfully denied victory.)
But, putting aside the debate of whether the campaign had a positive or negative impact on the brand as a whole, it does seem to have been successful at getting the word out. Microsoft released some interesting statistics of the ad campaign on Tuesday:
8,000,000+ — The total number of views of Smoked by Windows Phone videos since it kicked off in January.
2 — YouTube top 5 most viewed lists in which Smoked videos appeared.
95% — Percentage of viewers who liked Smoked videos on YouTube.
36 — The number of countries running Smoked by Windows Phone.
50,000+ — This represents the number of smartphones that have been Smoked by Windows Phone since CES.
98% — Windows Phone’s global win percentage. This includes everything from CES through today.
100,000,000+ — The estimated number of people who’ve seen, participated in, or read about Smoked by Windows Phone worldwide.
Along with the stats, the team also released a whole playlist’s worth of new Smoked-based ads. This has definitely been an interesting campaign, and it will be interesting to see where Microsoft goes from here with it.