Microsoft Reveals Smoked by Windows Phone Statistics
By on May 9th, 2012

When the Smoked by Windows Phone ad campaign kicked off at CES in Vegas earlier this year, it was  a rather well-received and fun contest — our own Parth Dhebar has firsthand experience with this — and thus, it continued. Ben Rudolph, the face of the challenge, went on a quick tour and visited Microsoft stores to conduct the challenge. Microsoft launched a digital ad campaign to show off the victories of the platform, and they even had stores conduct the challenge on their own (which led to quite a fair bit of controversy after a participant claimed that he was wrongfully denied victory.)

But, putting aside the debate of whether the campaign had a positive or negative impact on the brand as a whole, it does seem to have been successful at getting the word out. Microsoft released some interesting statistics of the ad campaign on Tuesday:

8,000,000+ — The total number of views of Smoked by Windows Phone videos since it kicked off in January.

2 — YouTube top 5 most viewed lists in which Smoked videos appeared.

95% — Percentage of viewers who liked Smoked videos on YouTube.

36 — The number of countries running Smoked by Windows Phone.

50,000+ — This represents the number of smartphones that have been Smoked by Windows Phone since CES.

98% — Windows Phone’s global win percentage. This includes everything from CES through today.

100,000,000+ — The estimated number of people who’ve seen, participated in, or read about Smoked by Windows Phone worldwide.

Along with the stats, the team also released a whole playlist’s worth of new Smoked-based ads. This has definitely been an interesting campaign, and it will be interesting to see where Microsoft goes from here with it.

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Author: Paul Paliath Google Profile for Paul Paliath
I founded and regularly wrote blog posts on GeekSmack from 2008 until 2011, when I failed at running a blog. I now write about Microsoft for Techie-Buzz. When not writing blog posts, I'm usually found designing websites and learning how to code. You should follow me on Twitter here.

Paul Paliath has written and can be contacted at paul@techie-buzz.com.
 
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