Microsoft Makes Strategic Investment in Klout, Announces Bing Integration
By on September 27th, 2012

Microsoft announced today that it has made a strategic investment in Klout, the controversial service that aims to monitor one’s influence on social networks. And, as is the case with its strategic investment in Facebook, there will be a technical partnership between the two companies; Klout scores will crop up in Bing search results, and the amount of times that you’ve been searched for on Bing will be yet another factor in just how influential Klout thinks you are.

On Bing, Klout scores and topics will be displayed next to the experts in the “People Who Know” section of its social sidebar. There will also be a link to each person’s Klout profile in an attempt to provide more context into why these people are experts in their respective fields.

In an attempt to broaden Klout’s scope of data used to determine an individual’s influence, Bing search data will now be factored into how one’s influence is measured on the service. The “experts” who show up in Bing’s “People Who Know” sidebar will be recognized on Klout, and those with a Wikipedia account associated with their profile will be rated based on how often they are searched for on Bing.

 

Tags: , ,
Author: Paul Paliath Google Profile for Paul Paliath
I founded and regularly wrote blog posts on GeekSmack from 2008 until 2011, when I failed at running a blog. I now write about Microsoft for Techie-Buzz. When not writing blog posts, I'm usually found designing websites and learning how to code. You should follow me on Twitter here.

Paul Paliath has written and can be contacted at paul@techie-buzz.com.
 
Copyright 2006-2012 Techie Buzz. All Rights Reserved. Our content may not be reproduced on other websites. Content Delivery by MaxCDN