Microsoft Makes Strategic Investment in Klout, Announces Bing Integration

Microsoft announced today that it has made a strategic investment in Klout, the controversial service that aims to monitor one’s influence on social networks. And, as is the case with its strategic investment in Facebook, there will be a technical partnership between the two companies; Klout scores will crop up in Bing search results, and the amount of times that you’ve been searched for on Bing will be yet another factor in just how influential Klout thinks you are.

On Bing, Klout scores and topics will be displayed next to the experts in the “People Who Know” section of its social sidebar. There will also be a link to each person’s Klout profile in an attempt to provide more context into why these people are experts in their respective fields.

In an attempt to broaden Klout’s scope of data used to determine an individual’s influence, Bing search data will now be factored into how one’s influence is measured on the service. The “experts” who show up in Bing’s “People Who Know” sidebar will be recognized on Klout, and those with a Wikipedia account associated with their profile will be rated based on how often they are searched for on Bing.


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Paul Paliath

Paul Paliath is a designer. You should follow me on Twitter here.