Microsoft Intends to Inspire Artists with ‘The Art of Touch’

Microsoft is inspiring artistic creativity through the launch of an international project called The Art of Touch. The campaign provides a free digital toolset and canvas to easily create, save, and share digital artwork.

The Art of Touch

The Art of Touch app is inspired by the natural movements of the Microsoft Touch Mouse family of products. The Arc Touch Mouse is the first mouse designed to flatten for portability and pop up for comfort. The app pushes modern browsers to their limit and the canvas feature of HTML5 is combined with JavaScript libraries to draw the strokes and computer-generated animations in real-time to the Web browser. The app is quite different than a traditional drawing program and requires you to anchor your creativity around the intelligence and style of the tool.

The project invites artists of all ages using a modern HTML5-capable browser to use the digital palette and canvas. The Art of Touch site,, transforms a visitor’s mouse into a paintbrush to allow them to paint using six different effects to create their artwork, and show off to their friends online and through Facebook where they can earn votes to win prizes in The Art of Touch Sweepstakes. The top vote-getter will be showcased on The Art of Touch site as a featured artist.

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Abhishek Baxi

Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.