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Microsoft Holiday Pop-Up Stores Set To Open For Business On October 26

Back in September, Microsoft confirmed that, sometime this fall, it will be opening up 32 pop-up brick-and-mortar stores to better show off its products — namely the much-anticipated Surface — in places where a more permanent Microsoft store is yet to exist. At the time, Microsoft declined to officially comment on speculation that the stores will open on October 26, which is when Windows 8 and Surface RT are set to launch.

Mary-Jo Foley reports that a Twitter user spotted a mention of the New York store opening on the 26th on the official Microsoft Store website. Various other stores are showing a promotional image with the October 26th release date on the website as well.

This is definitely a good move on Microsoft’s part to better showcase Windows 8 and the Surface RT — which will only be officially distributed through Microsoft Stores — but I still think that they should do more bring their retail experience to more locations without opening brick-and-mortar stores. The best way to do this in my opinion is to follow Apple’s strategy; work with big-box retailers like Best Buy, Fry’s, and CompUSA to bring a mini Microsoft Store of sorts within select stores. That way, they can broaden their reach while continuing to build brick-and-mortar stores.

Microsoft will have 44 brick-and-mortar retail stores open by mid-2013.

Here’s a list of the planned U.S. and Canada pop-up stores (no word yet on whether the company has any plans to open up these pop-up stores in other countries):

  • Aventura Mall (Aventura, FL)
  • Beachwood Place (Beachwood, OH)
  • Cherry Creek Shopping Center (Denver, CO)
  • Dadeland Mall (Miami, FL)
  • Eaton Centre (Toronto, Ontario)
  • Fashion Mall at Keystone (Indianapolis, IN)
  • Fashion Show Mall (Las Vegas, NV)
  • Glendale Galleria (Glendale, CA)
  • Mall at Green Hills (Nashville, TN)
  • Mall in Columbia (Columbia, MD)
  • Metropolis at Metrotown (Burnaby, BC)
  • Montgomery Mall (Bethesda, MD)
  • Natick Collection (Natick, MA)
  • North Star Mall (San Antonio, TX)
  • Oakridge Centre (Vancouver, BC)
  • Penn Square Mall (Oklahoma City, OK)
  • Perimeter Mall (Atlanta, GA)
  • Roosevelt Field Mall (Garden, City, NY)
  • Ross Park Mall (Pittsburgh, PA)
  • Saint Louis Galleria (St. Louis, MO)
  • San Francisco Centre (San Francisco, CA)
  • South Shore Plaza (Braintree, MA)
  • Southpark Mall (Charlotte, NC)
  • Stonebriar Centre Mall (Frisco, TX)
  • Streets at Southpoint (Durham, NC
  • Time Warner Center: The Shops at Columbus Circle (New York, NY)
  • Washington Square (Portland, OR)
  • West Edmonton Mall (Edmonton, Alberta)
  • Westfarms Mall (West Hartford, CT)
  • Westfield Garden State Plaza (Paramus, NJ)
  • Woodland Hills Mall (Tulsa, OK)
  • Woodlands Mall (Woodlands, TX)

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