Microsoft announced on Monday that it has appointed Thom Gruhler as the corporate vice president of Windows Phone Marketing. He formerly worked for McCann Worldgroup as global managing partner of Telecom & Technology.
Throughout his time at McCann, he worked on well-known ad campaigns, leading the various agencies that produced Verizon’s infamous “Can you hear me now?” campaign for eight years. Verizon is the largest U.S. client of the agency, with a $1.9 billion account. He also had the opportunity to work with various other major companies such as Mastercard, Kohl’s, and, while working for other agencies within the Interpublic Group — holding company parent of McCann — Barclays, DaimlerChrysler, HP, Hilton, and Salomon Smith Barney.
“Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers,” said Terry Myerson, corporate vice president of the Windows Phone Division at Microsoft. “Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.”
With both the launch of Nokia Windows Phones on the horizon along with the colossal Windows 8 ‘Apollo’ update, it would appear that Microsoft is getting their marketing ducks in a row to really push the platform once its own ducks are aligned.