It looks like it’s time to finally hold a funeral for the Zune brand (it’s too late to do an open casket viewing, though; the body is already far too decomposed.) Microsoft has finally unveiled Xbox Music, the successor to the Zune Pass streaming service (and entire Zune brand, for that matter), rumored to have been codenamed “Woodstock”. During a very brief teaser that showed dramatic flashes of a Metro-style music app, Microsoft only shared two tidbits about the service today: It will pack a library of over 30 million songs, and it will be available on Windows 8 and Windows Phone devices as well as on your TV screen via Xbox.
The service — and subsequent phasing out of the Zune brand — has already been mentioned on the Zune.net website. On a Q&A format page that explains Xbox Music and what’s going to happen to Zune, we finally have word from the horse’s mouth indicating that the brand will be killed off:
The Zune music and video service has been a key component of Microsoft’s entertainment offering. We’re using our expertise from Zune to launch a brand-new music service under the Xbox Music brand. When we launch, Xbox Music will bring you a world-class music library, and great new ways to enjoy, share and discover new music. We will release Xbox music on Xbox 360, Windows Phones and Windows 8 PCs and Tablets. Click HERE to watch the video from our E3 announcement.
Again, Microsoft is yet to really share any details about this service, so its differences and improvements from its predecessor remain unknown. There is chatter, however, claiming that it’s more than just a Zune rebranding.
I do hope that Microsoft makes this a cross-platform service. Music streaming has been really gaining ground with mainstream users lately through services like Spotify and Rdio, and if they’re making an awesome service, it could be a great way to get more people to use Metro and sort of familiarize themselves with the Microsoft ecosystem.
We can expect Microsoft to share more on Xbox Music throughout the coming months.