With the iPhone 4S set to shatter sales records the competition better have something up their sleeves to compete. For Microsoft the upcoming holiday season is going to be tricky. As Todd Bishop at GeekWire points out, the company has a new range of Windows Phone 7 Mango handsets coming out but besides that they don’t have any other new product for users.
Many enthusiasts have been wondering why Microsoft does not talk about the consumer ecosystem it has created. In the coming days, Microsoft will be changing that. The core premise is Windows enabling families stay connected and have a great time with technology. Microsoft shared two advertisements talking about the concept:
The second ad Dog.ppt is a pretty cool ad but I have my doubts about the first one. (I am not the only one.)
Microsoft is rumored to be investing several Million Dollars for OEM partners for advertising their Windows Phone 7 handsets and it looks like HTC is making good use of it. Spotted by WinRumors’ Tom Warren, the HTC WP7 ad aired in the UK is nicely done. Wrapping features around what the phone enables you to do is always a better message than telling us specs and features. Here’s the ad:
Microsoft UK has another HTC WP7 ad that is eye catching. Both ads show promise and in fact as Tom Warren says, Microsoft should have more ads done by the creative agency behind the HTC WP7 ads.
Microsoft Australia had probably one of the coolest launch show for a developer software. Long Zheng wrote about Microsoft Australia putting up a light show using office lights of two building to launch LightSwitch for Visual Studio. Here’s the video of a very un-Microsoft launch: