Microsoft has recently been heavily raging on Google, accusing the search giant of circumventing privacy settings on Internet Explorer and Safari. This isn’t new, however; Microsoft is notorious for quickly jumping and attacking Google, namely for privacy violations. Remember the infamous Gmail Man video that Microsoft created last July for fun? Well, they have created a similar video.
“Googlighting”, released on Monday, is about how Google is a search and productivity company “moonlighting” as a cloud productivity software company. Accusing Google of making rapid changes (and possibly rapid product discontinuation) — “…different, better, or completely gone…” — the video is quite sensationalist. However, is that not the point? It’s an exaggeration of a valid point; if we follow the money, most of Google’s income is from advertising revenue anyways, so they are moonlighting as a technology company. This is the primary, underlying message of the video: Google isn’t really a “technology” company.
While the video does suffer from the type of cheesiness that Microsoft is the master of executing, it’s still a lighthearted, humorous dig at the things that Google is frequently attacked for. If YouTube and blog comments are any indication of public reception though, people are taking away a more negative vibe from the video.