When registration for Microsoft’s BUILD 2012 conference opened up this morning, we warned those interested in attending that it will sell out fast, and it certainly did. In just under an hour, it was completely sold out. The site was then updated with a message instructing those interested to “keep calm and join the wait list.”
Microsoft’s Tim O’ Brien, general manager of developer and platform evangelism issued this comment to The Verge, further confirming that the event is indeed sold out (the official BUILD Windows Twitter account also noted it):
Build 2012 sold out in less than an hour. Build 2012 will be unlike anything we’ve held on our corporate campus in a long time. For those unable to attend, there will be a world class online experience and local developer events throughout the world.
I almost want to compare this to WWDC 2012 — which sold out in just under 2 hours — but it would be unfair to make such a comparision; we don’t know about the volume of people who will be attending BUILD 2012 as of yet. It’s also worth noting that Microsoft will be hosting the conference in Redmond, their home court. This probably means that they have space for less attendees than they would at a proper venue.
Good news for them though; Microsoft definitely needs to get all the developer support it possibly can for Windows 8.
Image Source: quickmeme