The Bing Webmaster team has announced the integration of Yahoo traffic data into Bing Webmaster Tools reports. Bing Webmaster Tools will now be showing integrated data from Yahoo within certain areas and reports. At this time the data will be combined, not selectable. The transition happens in August, although September will be the first full month of combined data.
Bing Webmaster Tools help site owners to drive more visitors to their site using Bing data on search queries, crawling, and search traffic. They can see their site as Bing does, optimize for search, share site information with Bing, and view a comprehensive list of sites that are linking to their site.
In Bing Webmaster Tools, the Traffic summary report and Page Traffic reports will be impacted, although no actual rankings will be affected by the combining of data within Bing webmaster Tools. On these pages, both Bing and Yahoo! logos will appear above the graphs.
- Impressions will go up based on combined data numbers across both search engines
- Clicks will go up based on combined data numbers
- Click Through Rates (CTR) as appropriate for above (change only due to the mathematics involved in the first two items)