On Thursday, the Bing Fund proudly announced that they have enrolled the first two startups into the program: Buddy, a service for mobile and web developers based in Kirland, Washington and Pinion, an advertising company that targets the gaming ecosystem based in Bellevue but originally from Australia.
Buddy was founded by David McLauchlan and Jeff MacDuff, who met when they both worked at Microsoft. Buddy sets out to reduce the time that developers spend working with server-side code, essentially providing a fully hosted and managed toolset of web services for application development, along with analytics for developers to monitor their apps.
Pinion, on the other hand, is working to help gaming communities generate revenue from their endeavors by taking advantage of the relatively untapped world of in-game advertising. Over 450 gaming communities are already a part of Pinion, and advertisers include Sony, Xbox, McDonald’s, Chevrolet, Budweiser, Warner Brothers, and Adidas.
The Bing Fund was originally announced on July 12, earlier this year. So, what other companies will the Bing Fund bring on board? There’s no word on that yet, but Rahul Sood of the Bing Fund said that they have their eyes on a few companies in San Francisco and Boulder.