Bing Fund Announces First Two Companies
By on August 10th, 2012

On Thursday, the Bing Fund proudly announced that they have enrolled the first two startups into the program: Buddy, a service for mobile and web developers based in Kirland, Washington and Pinion, an advertising company that targets the gaming ecosystem based in Bellevue but originally from Australia.

Buddy was founded by David McLauchlan and Jeff MacDuff, who met when they both worked at Microsoft. Buddy sets out to reduce the time that developers spend working with server-side code, essentially providing a fully hosted and managed toolset of web services for application development, along with analytics for developers to monitor their apps.

Pinion, on the other hand, is working to help gaming communities generate revenue from their endeavors by taking advantage of the relatively untapped world of in-game advertising. Over 450 gaming communities are already a part of Pinion, and advertisers include Sony, Xbox, McDonald’s, Chevrolet, Budweiser, Warner Brothers, and Adidas.

The Bing Fund was originally announced on July 12, earlier this year. So, what other companies will the Bing Fund bring on board? There’s no word on that yet, but Rahul Sood of the Bing Fund said that they have their eyes on a few companies in San Francisco and Boulder.

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Author: Paul Paliath Google Profile for Paul Paliath
I founded and regularly wrote blog posts on GeekSmack from 2008 until 2011, when I failed at running a blog. I now write about Microsoft for Techie-Buzz. When not writing blog posts, I'm usually found designing websites and learning how to code. You should follow me on Twitter here.

Paul Paliath has written and can be contacted at paul@techie-buzz.com.

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