I had just penned a post covering a report from AdAge which stated that AT&T will be spending around $150 million over the next few months to promote the Lumia 900, which, according to a few sources, is AT&T’s next “hero” flagship device which it will heavily promote. However, The Verge reports that the $150 million number is a bit off the mark, and that the carrier is actually spending less on the Lumia 900 (and by less, they mean the amount that AT&T would normally spend for a major flagship device release anyway.)
The Verge is also reporting that the internal attitude towards the Lumia 900 is a bit different than initially reported; they’re claiming that it isn’t being heavily promoted due to the threat of the loss of iPhone exclusivity to rival carriers Verizon and Sprint. Alex Wilhelm suggests something that could possibly be true: The $150 million may be the collective amount being invested in Lumia 900 advertising by Nokia, Microsoft, and AT&T. If I remember correctly, there was some speculation that all three companies are investing a total of 150 to 200 million in promoting the device.
Nevertheless, both this and the initial AdAge report should be taken with a grain of salt. No advertising costs have been released by AT&T — or Microsoft and Nokia — on the record. However, we do have two conflicting reports from two very credible publications. Neat.