We knew that the Lumia 900 was going to be a big launch advertising-wise, with it essentially becoming the flagship AT&T device. Internally referred to by the carrier as a “hero” phone, it ‘s expected to be more heavily marketed and promoted than Apple’s iPhone was from 2007 onwards by the company. So, with that being said, just how much is being spent on promoting the Lumia 900?
According to a report from AdAge, AT&T will be spending around $150 million over the next few months to spread the word about the Lumia 900. This is quite a lot, though it’s coming from a company which, according to AdAge spent $3 billion in advertising back in 2010.One of the main perks of being an AT&T subscriber over the past few years has been, well, the iPhone. And now that AT&T no longer has iPhone exclusivity with it now being sold by Verizon and Sprint as well, the company seems to be looking for a fresh, new device to be its main selling point.
But, what I wonder is, if AT&T alone will be spending $150 million on promoting the Lumia 900, how much will Microsoft and Nokia be spending? How much will they all be spending collectively? There were reports of Nokia paying AT&T up to $25 million to get the Lumia 900 in the hands of its employees. Nevertheless, there’s surely a crazy amount being spent on this phone by all three companies; definitely has to be over $200 million.