Microsoft recently unveiled a new feature called “Bing and Ping” for its Bing search engine that will allows people to share search results on social networking sites such as Facebook and Twitter. Bing and Ping functionality would appear only on selective search results.

Microsoft Bing Team described this new feature in their community blog:

We at the Bing team are firm believers in the idea that the only thing better than searching with Bing is sharing what you’ve found with your friends. That’s why we’ve been working on a potential new feature for Bing that does just that in a couple of clicks, which we call Bing & Ping.

If you ask me what is the use of such feature, then I would like to tell you that, sometimes while searching, we find something interesting and want to share it with our friends or colleague, but currently no search engine has an option to share the results, so I think this is something innovative.

This feature isn’t live yet, but it will be going into an invitation-only beta mode soon. To get an exclusive invitation to test the beta version, you will have to become a fan of Bing on Facebook. But here is a good news! As a loyal reader of Techie Buzz, we are giving you a direct link to request invitation. Request an exclusive invitation here.

Do you think this time Microsoft went in right direction? Please express your views below.