Microsoft is trying its best to take Bing Search one step ahead of the market leader Google. We can clearly see the competition generated by Microsoft with the launch of its Visual Search. Bing Visual Search is not the traditional image search but it is a group of search results organized in different categories. Visual search tries to focus on five main areas i.e. entertainment, shopping, sports, travel and health.

Usually when we search something, the search engine shows text results which seems uninteresting. But Microsoft has gone one step ahead with Visual Search as it allows you to quickly scroll through the galleries or do a one-click refinement using the quick tabs on the left, which are specifically relevant to the type of results you are browsing through.

Visual Search displays 39 galleries that includes visual search for popular celebrities, cell phones, NBA Players, top iPhone apps, world leaders, travel destinations and so on. When you visit a particular gallery, you will get thousand of images related to that topic. When you click on a particular images, you will be redirected to the traditional search results of the keyword associated with that image. It is a fun experience while browsing different galleries.

“The whole concept is that the world of search is going to change. There will be a more graphic way people will search, and it will pivot how people search” said Microsoft’s Yusuf Mehdi, senior vice president of online services.

Microsoft also claims that Visual Search will allow users to conduct certain searches faster than the traditional image search offered by rival Google and other search engines. Bing Visual Search works on Silverlight. Currently, it is available only to the users of United States.