Interview With Notion Ink’s CEO Rohan Shravan On “Adam” And More
By on March 26th, 2010

The Internet Tablets niche is going to see a huge amount of innovation coming through in the next few months. "Adam" is a Internet tablet and e-Book reader, which was announced back in December by a India based startup Notion Ink.

Adam Notion Ink Tablet

Notion Ink also demoed the gadget during the electronics expo at . We got a chance to catch up with Notion Ink’s CEO Rohan Shravan and asked him a few questions about "Adam" and other interesting developments around it. So without ado, here is the interview with Rohan Shravan.

Rohan Shravan, CEO of Notion Ink

Keith: First of All Could You Introduce Notion Ink to us?
Rohan:
Notion Ink is a firm for Innovation. Very very young and very different. Average age of employees is 22 yrs! Based out of India. It was my dream to design devices which can do anything. And thats what we are doing right now. The first thing you do to realize your dream is to write is somewhere. And thats what we will help other to do. We will be their Notion Ink.

Keith: Back in December 2009, we were surprised to see a tablet from an Indian startup? Why did you choose to get into an industry which was not yet established worldwide, leave aside India?
Rohan: We are working on it since last 3 years. It took the final shape in 2008 end. The device we want to make is still technologically not possible and we will work till we achieve the same.

Keith: How and why did you come up with the name "Adam" for your Tablet? Did it have to do anything with "Adam & Eve"?
Rohan: I wanted a named series. Something people can relate to. Adam tablet is the first of its kind. Its an ebook reader and tablet, both, hence a new species which brings a new convergence. And hence the name Adam. Eve will be there, soon.

Keith: What according to you sets Adam apart from the rest of the competition?
Rohan:
It will bring in new user input mechanisms, new UI trends, OS behaviors, Cloud computing relations, Content Eco-system, ebook and tablet convergence, open system and already a huge fan base!

Keith: Do you follow the developments behind iPad, Joojoo, Slate and other upcoming tablets? How do you see them as a competition?
Rohan: I do. But only as developments. Competition is healthy. It is good for end user. And it brings innovation.

Keith: How was your experience at CES 2010? Did you find recognitions for Adam there?
Rohan:
CES was wonderful. It made it clear that people are waiting for it. And it is the right time for this product.

Keith: Given the current Indian market which basically is made up of cheap or mid-range cell phones, do you think that Adam will do well, or do you have different markets in mind right now?
Rohan: Firstly, thats not true. There is a huge market for smart phones and mobile internet adoption is one of the fastest.

Secondly, Notion Ink does belong from India, but Adam was not designed with India as its reach. It is designed for people who are ahead of others. For those who will be the leaders in technology. And they happen to belong in all the countries. Some have many, some have few.

Keith: Are you collaborating with big partners to get the device out?
Rohan:
Yes, we are in good stages of these collaborations. 

Keith: What are the Specifications for Adam, not that we don’t know it, but we would love to hear it from the horse’s mouth?
Rohan: I believe what we don’t know is not in the public domain yet. 

Keith: Are you planning any variations in the device based on where you launch it, to narrow down the costing?
Rohan: Not necessarily. 

Keith: Where do you plan to manufacture the device? Will it be in India or from within US, considering that your major market will be US and Europe, and you have to pass through tough manufacturing standards to be able to export to these continents?
Rohan: Even the educated people in India would demand FCC certifications. Quality is first goal. Nothing gets manufactured in US. Our bases will be same as US houses. 

Keith: How do you foresee the future of Internet tablets, not as a manufacturer, but as a end-user?
Rohan:
As end user, i see carrying only tablets. All other things will vanish. Phones will be just headphones, laptops will be on clouds, and tablet will even replace books and notepads.

Keith: Lastly, would you be able to tell us when this device will be out and how much it will cost along with how people can buy it?
Rohan: It is definitely not as costly as iPad.

Thanks to Mr. Rohan for sparing the time to answer our questions. Hope you had a great time catching up with the CEO of one of the most waited upon device, the "Adam". You can check what Notion Ink is all about by visiting their website, or keep up with the latest updates from the company by visiting their blog.

For those who haven’t yet got a chance to see "Adam" in action can watch the embedded video below.

Image courtesy Rohan Shravan’s account @rohanshravan

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.
  • http://www.pallab.net Pallab De

    Excellent interview. Hopefully it will be significantly cheaper than iPad.

  • http://www.techarraz.com Chinmoy Kanjilal

    It will fare good as an e book reader at least! Though, at this price, it can put the iPad to shame.

  • elixir

    WHEN can we expect a launch in India ? Hope it doesn't get delayed in India, with emphasis on the western markets.

  • JM

    "I wanted a named series. Something people can relate to. Adam tablet is the first of its kind. Its an ebook reader and tablet, both, hence a new species which brings a new convergence. And hence the name Adam. Eve will be there, soon. "…well, that sounds interesting. I wonder what Eve will include? I really wish this product would be available for different OS than Android or Ubuntu (mac OS or Windows 7. It would then make it a perfect business tool for me. Unfortunately for me, in my real estate business, most RE software isn't compatible for Ubuntu and definitely not Android. I'm patient, though, and willing to wait for this great product.

    • moli

      It will not run Windows or Mac OS X, simply because both OS don't run on the ARM processor.

    • Deyna

      to run Mac OS or Win 7 they would have to use an x86 processor (most likely intel atom) instead of ARM. that means that it will have a much shorter battery life and you can pretty much forget about 1080p. (some atom based netbooks can do it but not many).

  • http://sarimingeek.com/ Sarimin

    Excellent interview.

 
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