TB: Some skeptics were telling me as they were looking on, that you would of course choose tasks catered to making Windows Phone win. How were the challenges assigned?
BR: Before we started the challenge I talked to each competitor about the phone in their pocket and what they like to do on their phone. From there, we mutually agreed on a challenge. I felt like that was the only fair way to do this – if we just accosted people and said “Hey you, with the iPhone! I bet I can do (BLANK) before you can!” it would seem unfair and forced. By giving them a choice on where they wanted to compete, we were able to show them that Windows Phone is relevant to their life, and can help them stay connected to the people and stuff they care about faster and easier.
I have to say, everyone who competed was a really good sport. I didn’t have anyone at the challenge win or lose ungraciously, which made it a lot of fun.
TB: Can you summarize of the challenge?
BR: Overall the challenge went really, really well– we posted a record of 30 wins, 3 losses, and 1 draw. That’s an 88% win percentage. Windows Phone beat a ton of phones, including the iPhone 4 and 4s, Droid Charge, Droid Bionic, Galaxy Nexus, Galaxy S II, and more, across all challenges. We did lose three times as I noted above, once each to an iPhone 4s and Galaxy Nexus in posting a photo to Twitter (just by a hair), and once to a Droid Bionic in sending an SMS to a loved one, also by less than a second.
Ed: One of those losses was to Techie Buzz’s very own Parth Dhebar, who used his iPhone 4s to take a picture and send it to twitter just a hair quicker than Ben. :-)