If you use Twitter and were following the Consumer Electronics Show (CES) tweets, it would be very hard for you to miss the #smokedbywindowsphone campaign, run by Ben Rudolph from Microsoft. I wrote about this campaign which pitted Windows Phone against a variety of today’s smartphones in conducting common tasks, in an earlier post. This campaign has been a super hit, and now that Ben has had some time to recover from CES, I asked him a few questions about the campaign. Here’s what he had to say:
Techie Buzz (TB): What was the motivation behind the campaign?
Ben Rudolph (BR): Everyone here on the Windows Phone team knew anecdotally, from talking with friends and family, and even strangers at airports, that Windows Phone is faster and easier than any other smartphone at doing the stuff that we do every day on our smartphones. We never went out to prove it in a head-to-head test. So, we decided to put our money where our mouth is at the biggest tech show in the world! What better place to put Windows Phone head to head against a huge variety of smartphone users, both in terms of their technical depth, but also in terms of the phones they have in their pocket. All in all, this was a fun way for us to stand up and say “We think we built something really awesome, and when you see it, we think you’ll agree”.
TB: What were the challenges like?
BR: All of the challenges involved tasks that smartphone users do every day – posting a photo to Facebook or Twitter, checking the weather, sending an SMS to your best friend, updating your status on your social networks, finding someplace nearby to eat – that kind of stuff.