The Big Daddy of Search Just Got Better with Knowledge Graph
By on May 16th, 2012

Google has just rolled out the new Knowledge Graph that is expected to make your search experience more engaging. Until now, search was all about queries matching keywords. The new technology is designed to deliver a more human approach to the search results rather than just a list of links. With Knowledge Graph, Google can now shed light on people, places, books and many other such things that are correlated to the query. Google presents you with 500 million objects along with 3.5 billion facts that relates those objects. That’s an impressive count to start with. Let us take a closer look at what it promises to do.

Pinpointing The Search:

taj-mahal-google-knowledge-graph

Every time you search for something that may have different interpretations, you are presented with a list of possible things that relate to the search. For instance, a search for the term Taj Mahal will now show Shahjahan’s monument, a musician whose stage name was Taj Mahal and even a casino likewise with a same name. Click any of those and links having matching keywords or relevant information will show up.

Summary and Related Information:

frank-lloyd-wright-google-knowledge-graph

The search for the term Frank Lloyd Wright will now show a summary about the versatile architect with information such as date of birth, education, projects etc. In addition to these, Google will also show people and data that may be of importance or concern to the user. A similar search about Marie Curie, the Noble winning erudite, will portray her as a person and not just a search term, thus depicting her as a mother(name of children) and a wife(name of spouse) as well apart from showcasing her achievements in the field of radioactivity.

Delving Deeper:

The another side of search that intrigues a user apart from the information he/she was looking for is something that he/she found out of the blue. The new search is capable of doing that(as the press release publicizes). Web seemed great so far, however, at times the pool of information seems overwhelming. The new search feature will perhaps be better enjoyed for consuming information easily.

The Knowledge Graph was rumored to change the search experience altogether and with the official launch, the response so far from the media bigwigs are quite pleasant to summarize. The feature is yet to be available for all but will soon be rolled out globally. Since Google has already implemented social search with Google+ search integration, the new technology is expected to provide better results based on facts from knowledge bases like Wikipedia, Freebase or CIA World Factbook which with time will be augmented by the search habits and shared information not only by any user but his/her network as well. Although Google predicts Google+ to be the next step, the improvement to the core product is a welcome change. To put it in a line, “I’m feeling luckier”, are you?

[via Google Blog, Forbes]

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Author: Soumen Halder Google Profile for Soumen Halder
A web 2.0, startups and photography enthusiast. Lately found on Twitter @hsoumen. A cinephile and a zealous cyberflâneur. He also authors his own blog Ampercent.

Soumen Halder has written and can be contacted at soumen@techie-buzz.com.

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