Google has recently been trying to take over the world outside of search engines with its many different services. While the Android Market has been around for some time, Google recently consolidated its music, app and ebook store together into one entity, called Google Play. This rebranding move was made to counter iTunes, a similar service that also sells ebooks, apps, music and so on. Can this rebranding really work? Or, is Google unable to capture a musical audience?

Effective Rebranding
There are two big reasons why Google Play is much better than the single services. First, iTunes is a one-stop shop where you can buy media of all sorts. Music might be the biggest seller, but you can still find many other media files. Google Play has done the same thing by bringing all of its separated media services under one roof. Now people can use Google Play in the same way they would iTunes.

The second reason is that Google has not been that great with branding its own name on the Android market. Some people don’t even realize that Google is behind the Android scene. By putting its name directly on the service, people will understand the quality behind this rebranding.

Good as iTunes?
While Google is trying to brand itself as another iTunes, can it really offer the same quality as the iTunes experience? Google Play has a lot of music and really is fun to use. However, some people have noted that it lacks the polish and sheen that iTunes exudes. At this point it still feels like Google is trying to imitate iTunes rather than offering a better or unique experience.

This has turned off a lot of possible buyers. While Google is doing its best to beat iTunes, it doesn’t look like it will be able to just yet.

Conclusion
Google has been tackling a lot of projects and music is just one of them. While Google Play might have the ability to take on iTunes in a few years, it lacks the polish and power really needed to topple Apple’s current hold on the market. But, that doesn’t mean you shouldn’t take a look at it to see if it fits your tastes. The Google Play is good, but not the best.

=== About the Author ===
Tom Demers writes for Zintro, a marketplace of experts in various fields that helps connect investors, lawyers, analysts, entrepreneurs, and more with experts and consultants in various niches like environmental expert witness.