Vodafone Essar has tied up with BookMyShow.com to to enables its mobile subscribers book movie tickets over the mobile medium through IVR or SMS channel. As an introductory offer, there will be no convenience fee till February 28, 2010. With this, M-shop service you can also make various bill payments, recharge any Vodafone prepaid connection, pay any Vodafone postpaid bill, recharge Dish TV or TATA Sky connection, shop for popular books, buy flowers, gifts and tickets using their Visa or MasterCard credit card.
Rajesh Dongre, Head Mobile Commerce, Vodafone Essar said, This initiative offers our customers the ease and convenience of booking their favourite movie tickets even as they are on the move. It is an innovative application of technology and the beauty of this service lies in its utility.
To avail this service, Vodafone subscribers need to call 53333 (toll free) or send SMS MSHOP to 53333 (no charge).