Vodafone Launches App Store In India
By on March 10th, 2010

Vodafone India has launched a new mobile applications store in India and has already seen thousands of downloads thanks to the low price of the applications and a large array of free applications.

Vodafone India App Store

Currently, there are more than 800 applications in the Vodafone app store categorized as Entertainment, Utility, Finance, Social Networking, Games and more. The applications are developed by a mix of Indian and International developers. 15% of the app store applications are free of cost, while a majority of the applications are priced in the range of Rs. 5 to Rs.30.

The application store is available to customers through data enabled handsets. Customers can send a message APP to 111 (toll free) and also access the store through the portal Vodafone live! by clicking a link on the home page.

In the press release, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said:

We are delighted to launch the Vodafone Mobile application store which combines an array of facilities for our customers including easy access to information, utilities and entertainment. The mobile applications are affordable and a significant step forward in the growth of mobile data and the future of Mobile internet in India.

However, this is not the first time that a mobile carrier in India has released an app store. Earlier, this year, Reliance launched their app store along with an Aircel app store and Airtel app store.

This shows that carriers in India are getting more serious about providing mobile applications to users, based on the success of the Apple app store and Ovi Store from Nokia. In the end, it is the consumer who will benefit more as they will get tons of apps and choices to choose from.

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.

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