Within weeks of launching its service in India, Uninor has introduced a radically new concept of dynamic pricing’ that is likely to set a new trend in the pricing of mobile services in India. Branded as 24X7 Badalta Discount Plan (DP)‘, it will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis. By putting customers in control of costs, with 24X7 changing discount rates, this could very well change the tariff structure in Indian telecom.
How does Dynamic Pricing work?
The discount available at any given time will be visible at all times on the screens of handsets that display cell broadcast. The discount visible on the screen at the time a customer calls will be the applicable discount for the call. When the call ends, a flash will appear on the phone screen indicating the actual discounted cost of the call.
The dynamic discounts available at any given time will depend on network traffic and customers location at that time, providing customers maximum flexibility to choose between convenience and savings. Discounts are calculated by a sophisticated Discount Engine’ that relies on state-of-the-art IT systems to continuously monitor traffic at every tower in the network.