Earlier we saw Reliance Communications launching Push Mail VAS to its millions of subscribers, in the competitive spirit even Tata Teleservice has launched the similar service for its subscribers. Tata Subscribers, Indicom and DoCoMo can now read their mails on low end handsets. Like RCom, even Tata Teleservice has tied up with ISeeMedia to deliver this service.
Mr. Zubin Dubash, AVP VAS, New Products Development, Tata Teleservices Limited, said, Push 4 All Mail is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS. Today consumer preferences are changing dramatically and as a telecom operator it’s important to listen to consumer’s voice and offer services that make a meaningful impact both in terms of service and revenues.
We are extremely please at the commercial launch of Tata’s newly branded Push 4 All Mail SMS-based push-mail service and look forward to some very meaningful traction throughout 2010,said Anthony DeCristofaro, President and CEO, iseemedia. Tata Teleservices is the first operator in India to offer a push-mail service ubiquitously on all handsets which will revolutionize the way users receive and send their email via SMS, seamlessly from basic phone sets.
Unlike RCom which offers this service for 30 INR per month and 50p for each SMS, Tata will be offering push mail service for just 15 INR and 50p for each SMS.