CDMA and GSM telecom service provider, Reliance Communications is set to launch its own App store. RCom, will soon launch Mobile Applications Stores across the country through its data portal, RWorld. Just this morning we saw the news of another operator, Airtel launching its own App store. By the end of March, even Aircel would be launching its app store.
RWorld 2.0 would be 3G ready and will support all latest features available on mobile handsets such as on-device portals, idle screens, widgets and RSS readers. The first version of the store would go live on GSM handsets later this month and the expanded version will be launched across CDMA and GSM handsets later this quarter. Reliance Communications has a customer base of 100 million.
Krishna Dhurba, head, value added services, Reliance Communications said “Application developers in India and abroad can deploy their applications on RWorld 2.0 and monetise it through revenue share model. Applications on RWorld are powered by over 300 partners including Jumpgames, Mauj, Hungama, Astute, Kodiak, Gameloft and Indiagames. Durbha claimed that currently over 500,000 applications get downloaded each month on RWorld. Applications Store is a highly experiential product and therefore, the promotion of the product largely depends on consumer experiences which, we are confident, will be positive. Therefore focus will be on on-ground events and BTL (below-the-line) for demonstrations and experiences. Also, as sponsors of the ICC Cup, we will certainly be planning activities around the event to promote the product.^