RCom Launches Push Mail Service

Reliance Communication launched SMS based Push Mail for its subscribers in tie-up with Canada’s ISeeMedia.


Mr. Krishna Durbha, Head VAS, Reliance Communications said, iseemedia provides the ideal platform to deliver our next generation service to drive more email usage among our existing subscribers.We believe our push email service can deliver substantial revenue upside over the years to RCOM.

CEO of ISeeMedia said, Mobile connectivity has become more important in everyday lives in India. With Reliance we have the opportunity to promote mobile email to its 92 million subscribers and as a mass market solution to provide full email functionality on nearly 100 per cent of devices used in India. This will allow RCOM to increase its customer base as well as drive the adoption of mobile email usage through new value-added services.

This is a groundbreaking service as it will enable even entry level phones to act as Smartphones. Once you have enabled this value added service, you will be able to read your emails even on non-gprs enabled phones, in form of SMS. This service is available for Rs.30 per month and each SMS will be charged 50p.

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Apurva Chaudhary

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