MAXX Mobile, today announced a 7 year deal with Mr. Mahendra Singh Dhoni, the captain of India’s international cricket team for a whooping 29 crore rupees. MS Dhoni is already the brand ambassador for MAXX Mobiles from the last one year and now the 7 year deal with M S Dhoni makes it one of the longest duration deals signed with any brand endorser in recent times.
Commenting on the record endorsement deal, Mr. Ajjay Agarwal, Chairman and Managing Director, MAXX Group said, MAXX believes in M S Dhoni’s potential and the performance that he has delivered over the years is a testimony to his talent. The 7-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the MAXX brand. Being associated with one of India’s leading cricketing superstars is a reflection of what MAXX aims to be. We want to truly associate and reach out to the youth of this country. M S Dhoni and cricket are a true binding factor for the youth of India. We are quite hopeful that the endorsement with M S Dhoni takes the recall and relevance for the brand at a different level helping us build a positive differentiation in this market.
Most of the phones manufactured by MAXX are specially targeted at youngsters and hence they have signed MS Dhoni as the brand ambassador for their mobile phone brand, since he is quite popular among the youth in India. M S Dhoni will be associated with multiple marketing initiatives planned by MAXX Mobile to promote the brand including the print and television advertising, outdoor campaigns and promotional events across India.
MAXX Mobile have sold more than a million handsets in less than two years. MAXX Mobiles currently offers more than 45 models for customers and they have a vast network of over 500 services centres across India.
We have a good news for those who were eagerly waiting for the launch of HTC’s latest smartphone, the HTC HD7 in India. This handset is powered by the new Windows Phone 7 Operating System. HTC HD7 was launched back in October, and it seems that, the powerful HD7 smartphone is expected to launch in mid-December in India.
The popular online retailer, Flipkart is currently taking pre-orders for the HTC HD7 smartphone. This handset features a 4.3 inch LCD display with 800 x 480 pixels resolution, 1 GHz Snapdragon processor, Windows Phone 7 OS, 16GB of internal memory, 576 MB RAM, 512 MB ROM, 5 megapixel camera with auto-focus and dual-LED flash, HD (720p) video recording, 1230 mAh battery and so on.
The release date mentioned on the website is December 15th, which means that HTC will launch its first Windows Phone 7 powered device at the same time in India. You can pre-order the powerful HTC HD 7 for Rs.31,790. If you are planning to buy this smartphone, simply head over to this page.
A couple of days back we had told you that Mobile Number Portability (MNP) was launched for the first time in India in the state of Haryana. Well, it seems that users all the initial wave that was generated by MNP has now slowed down and the figures say that most cellphone users in Haryana are not highly interested to switch to MNP.
Around 30,000- 35,000 customers in Haryana have requested to change their cellular operator. This number happens to be less than 1% of the 17 million strong consumer base in Haryana. Now the operators have started believing that at this rate, only less than 1.5 per cent of the subscriber base will opt for MNP in the next two months.
Operators have revealed that post-paid subscribers are more likely to request for a change in their operators via MNP and just two to three per cent of the porting requests which are coming from post-paid subscribers, who happen to be only three per cent of Haryana’s subscribers base.
Reliance Communications is gearing for the upcoming 3G wave in India and for this it has launched a new mobile data portal called R World. The portal will provide users with a complete 3G end-to-end mobile Internet and data services to 120 million Reliance mobile subscribers. The portal is powered by Motricity’s mCore platform.
With R World, users can access their email (Gmail, Windows Live, Ovi Mail) and social networks (Facebook, Twitter) with one login thus keeping the users out of hassles to re-enter different passwords and user IDs over and over again. R-World has a RSS reader using which users can browse through feeds and add them to their home page and get the most relevant news, sports and content.
Reliance Communications has secured 3G spectrum rights in 13 circles which include the metros Delhi and Mumbai and some cities in the category ‘C’ circle and plans to launch 3G services by the end of December this year. R-World for 3G will definitely help Reliance mobile subscribers to get started with 3G.
Wynncom today launched a new dual-SIM touchscreen phone, the Wynncom Y100 in India. This handset comes with a 3 inch touchscreen display and a stylish metal body. Wynncom Y100 allows you to send free SMS’s across India, UAE, Kuwait, Saudi Arabia, Singapore, Malaysia and Philippines instantly through inbuilt software provided for 160by2.
“With our mission to offer something new and exciting to our consumers we have devised Y100 a full touch multimedia mobile phone for those who lead an active life and use their mobile phone as their primary instrument for music, photos and videos, as well as sharing their lives online,” said Mr. Arvind R Vohra, Co-Founder & Managing Director, Wynn Telecom Ltd.
It features a 3 inch touchscreen display, dual-SIM (GSM+GSM), 3.2 megapixel camera, 32GB expandable memory, Shared Phonebook, Stereo speakers, FM radio, MP3 player, Games, Bluetooth with A2DP, Video & Sound recorder, Bluetooth, Social networking support, File Protection, Answering Machine and over 6 hours talk time.
This handset comes with a price tag of Rs. 4,495.
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Last month, Tata Docomo launched its 3G services in India and offered 250 MB worth of 3G services at 3G speeds for free. And now, the company announced an exciting offer that brings together all 3G Lovers and die hard Team India supporters. Tata Docomo offers 10 hours of Live Cricket during the India – New Zealand one-day series for free.
Tata Docomo 3G services are currently available only in nine circles Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, UP (West), Punjab, Haryana and Maharashtra. Tata Docomo subscribers from these nine circles can enjoy free Live TV on their 3G devices till December 10.
To avail the free Live Cricket on your phone, Tata Docomo subscribers will have to subscribe to the Rs 30 weekly pack which is on an auto-renewable mode. Users will be moved to the Rs 30 Weekly plan only after the completion of Free 10 Hours or on 11th Dec. This offer can be availed on any or all one-days on 1st, 4th, 7th and 10th Dec. The start date of the offer is 1st December 2010 and the end date is 10th December 2010.
To download the Mobile TV app and avail the offer, users have send TV to 53333 (Toll Free).
Lava Mobile today launched the new A10 touch screen phone with IPS display. In-Plane Switching (IPS) is an LCD technology first introduced by Hitachi in 1996. It was initially developed to correct the poor viewing angles and color problems that LCDs had at the time. Apple’s popular tablet, iPad also comes with an IPS screen. Besides the superior display, IPS Screen allows pictures and videos to be viewed at wide angle till 178 degree.
It features a 3 inch TFT screen, 3.2 megapixel camera, GPRS/EDGE Connectivity, Gravity sensor, 16 GB expandable memory, 1400 mAh battery and more. Check out the complete specs below.
LAVA has always been a trend setter in the consumer insight driven innovations. Introduction of the touch screen phone with IPS Technology will carry the same trend forward. As screen is a very important element in a touch phone we have introduced IPS in A10 to provide a premium display experience to our customers. There is a segment of men who prefer metal and metallic look over plastic and colorful look. The phone has been specially designed to keep this segment in mind. The emerging Indian youth yarns for power packed performance. Lava A10 fulfills both the need,said, SN Rai, Co Founder & Director, LAVA International Ltd.
Lava A10 Specifications:
- 3.0 inch TFT screen
- 240 x 400 pixels resolution
- Unique GUI experience with 2 themes
- 3.2 megapixel camera with flash
- Digital zoom
- Image Editor
- Scheduled SMS
- Audio & Video Player
- Audio/Video Recorder
- FM radio with recording
- 3.5 mm universal audio jack
- Gravity sensor
- USB support
- Call/SMS Blacklist
- Indian Calendar
- 58 MB internal memory
- MicroSD card slot
- 16 GB expandable memory
- Java Enabled
- PC Suite
- Opera Mini
- Rocke Talk Social messenger
- Privacy protection
- 1400 mAh battery
This handset also allows the social network freaks to be in touch with their buddies on Facebook, Twitter etc. along with access to email accounts. Lava A10 comes with a price tag of Rs.5,499.
Mobile broadband is eventually catching up in India, thanks to 3G. However, consumers in India are yet to experience the next-generation broadband technology which was showcased by Reliance Industries Limited in association with Ericsson India at the first field trial of LTE-TDD (Long Term Evolution) mobile system technology.
The trial showcased LTE-TDD network’s exceptional performance by achieving healthy balanced peak rates of 80 Mbps for downloads and 20 Mbps for uploads in the specified configuration/setup. The eco system capabilities were also showcased using ST Ericsson dongles connected over the air to the base station. Other applications such as HD Multimedia Streaming and LIVE TV was demonstrated with on-the-move vehicle speeds of 50 and 70 kilometers per hour!
With such high speeds on Mobile devices, consumers can now enjoy ultra-high data speeds for services such as internet TV, mobile video-blogging, online video games and the mobile office-environment.
Looks like the unwanted calls from telemarketers is finally going to end soon. The Telecom Regulatory Authority of India (TRAI) has published the new guidelines for telemarketing companies who call you for anything from a house loan to sell a credit card.
According to the new guidelines published by TRAI, telemarketers will be provided with a new set of numbers which start with "70". This will make it easier for users to identify telemarketing calls before they even pick the phone up.
Also telemarketers will have compulsorily register for the new numbers or else they will be fined anywhere between Rs 25000 and Rs 2.5 lakhs. Also you will not have to worry more about late night calls, since the new TRAI regulations state that there should be no telemarketing calls between 9PM and 9AM.
Overall the new TRAI guidelines will definitely provide relief to consumers who are subjected to unwanted calls. The new guidelines will go into effect start January 2011.
If you do not want to receive any calls at all you can register yourself for the Do Not Call service with your mobile operator.
Tata DOCOMO has come up with an exciting offer for 3G subscribers and cricket fans in India. All Tata DOCOMO 3G subscribers can now watch upto 10 hours of Live Cricket action on their 3G handsets during the India New Zealand one-day series for FREE. Tata DOCOMO also provided its users with 250MB worth of free 3G bandwidth on a trial basis. However this is not the first time Tata Docomo is live streaming a cricket match. Asia Cup was also streamed live on Tata Indicom and Tata DOCOMO.
However to avail the free 10 hours Live cricket offer, users will have to agree to subscribe to the Rs 30 weekly pack. Users will be moved to the Rs 30 Weekly plan only after the completion of Free 10 Hours or on 11th Dec (whichever is earlier). The customer can unsubscribe from this Free offer before the completion of 10 Free hours or 11th Dec, and in this scenario, customer will not be charged for the weekly subscription.
To download the Mobile TV app and avail the offer, users have send TV to 53333 (Toll Free). This offer can be availed on any or all one-days on 1st, 4th, 7th and 10th Dec. The start date ofthe offer is 1st December 2010 and the end date is 10th December 2010.
via Press Release