Back in 2009, Nokia launched the Ovi Store, which allows you to download and access free apps as well as paid apps on the Nokia smartphones. While it was not possible in India to purchase apps via operator billing, most of the American and European countries already has the operator billing service. This service lets you download paid apps from the Ovi Store and the amount is deducted from your pre-paid account or charged in your postpaid account.
Finally, after waiting for more than a year, Nokia launched the operator billing service for its Ovi Store in partnership with Reliance Communications in India. Now, Nokia users can easily pay for the paid apps from their Reliance number. If you are a prepaid Reliance users, then the amount will be deducted from your pre-paid account. If you are a postpaid users, then the amount will be reflected in the monthly mobile phone bill.
Commenting on this alliance, Prashant Gokarn 3G Head, Reliance Communications, said, Nokia and RCOM relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation led products from RCOM.
V Ramnath, Director Operator Channels, Nokia India, said, Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million. We believe our partnership will help accelerate this further.
Reliance Communications is the first mobile service provider to offer the operator billing for its subscribers in India. More operators are expected to join the bandwagon in the coming months. What are your views regarding the Ovi Store operator billing in India? Let us know your views in the comments below.
[ via. Telecom Talk ]