MAXX Mobile, today announced a 7 year deal with Mr. Mahendra Singh Dhoni, the captain of India’s international cricket team for a whooping 29 crore rupees. MS Dhoni is already the brand ambassador for MAXX Mobiles from the last one year and now the 7 year deal with M S Dhoni makes it one of the longest duration deals signed with any brand endorser in recent times.
Commenting on the record endorsement deal, Mr. Ajjay Agarwal, Chairman and Managing Director, MAXX Group said, MAXX believes in M S Dhoni’s potential and the performance that he has delivered over the years is a testimony to his talent. The 7-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the MAXX brand. Being associated with one of India’s leading cricketing superstars is a reflection of what MAXX aims to be. We want to truly associate and reach out to the youth of this country. M S Dhoni and cricket are a true binding factor for the youth of India. We are quite hopeful that the endorsement with M S Dhoni takes the recall and relevance for the brand at a different level helping us build a positive differentiation in this market.
Most of the phones manufactured by MAXX are specially targeted at youngsters and hence they have signed MS Dhoni as the brand ambassador for their mobile phone brand, since he is quite popular among the youth in India. M S Dhoni will be associated with multiple marketing initiatives planned by MAXX Mobile to promote the brand including the print and television advertising, outdoor campaigns and promotional events across India.
MAXX Mobile have sold more than a million handsets in less than two years. MAXX Mobiles currently offers more than 45 models for customers and they have a vast network of over 500 services centres across India.