Sony Ericsson has recently signed Kareena Kapoor as its new brand ambassador. The famous bollywood actress unveiled the new portfolio of phones including the most awaited Xperia X10, X10 Mini, X10 Pro, Vivaz and Vivaz Pro. Earlier Hrithik Roshan was the brand ambassador of Sony Ericsson mobile phones in India.
Speaking on the occasion, Mr. Hirokazu Ishizuka, Corporate Vice President & Head of Asia Pacific region said, “Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms.”
Kareena Kapoor said, “I am very happy to be associated with Sony Ericsson. I believe that Sony Ericsson truly represents the fusion of communication and entertainment in mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.”
Recently, Spice Mobile signed Sonam Kapoor, LG Electronics signed Abhay Deol, Genelia Dsouza & John Abraham, Nokia signed Adah Sharma & Sharman Joshi and last but not the least Karrbon Mobiles signed Virender Sehwag & Gautam Gambhir to endorse their products in India.
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