The Indian Premier League (IPL) has begun and the cricket craze has taken over the nation. However, one interesting statistics that is bound to turn some heads is that 7,00,000 IPL videos were watched by Indians on the mobile phones.

The videos which are accessible all across India and can be accessed by dialing the toll free number 08 123 123 123 or by visiting m.iplt20.com.  Nokia users accounted for 65% of the videos watched, followed by Samsung, LG, BlackBerry and Sony Ericsson ^[1] accounting for 30%.

July Systems introduced the exclusive IPL on March 12, 2010 across India where users can access live ball-by-ball updates, action replays, video scorecards, cheerleader videos and more.

Speaking on the success of the IPL on MIX, Prem Bhatia, President , July Systems said:

The response from users in India has been astounding.  The rate at which mobile phone owners in India are consuming the IPL on their phone is a testament to the value, simplicity and the premium content the service offers. Feedback from consumers has been positive and it is encouraging to know that users across the country from the smallest town to the biggest metro are all enjoying same experience on their mobile phones it is fair to say that the mobile internet has ARRIVED in India as one of the main sources of information and entertainment.

IPL Mobile can be accessed across all telecom operators in India on 6,852 different web enabled handsets, including those who do not have multimedia and video capabilities.