All the major telecom operators have already started their 3G services in India. Last year, Tata Docomo and Reliance communications launched their 3G followed by Airtel, Aircel and Vodafone in the Q1 of 2011. Idea subscribers were eagerly waiting for the launch of 3G from last few months. And today, Idea finally launched its 3G services in India. Idea 3G signals are currently live only in Madhya Pradesh & Chhattisgarh, Gujarat and Himachal Pradesh circle.
Speaking about the 3G network rollout, Mr. Ambrish Jain, Director Operations, Idea Cellular, said: “Beginning with MP, Chhattisgarh, Gujarat and HP, Idea’s 3G services will expand in a progressive manner to provide expansive coverage across 4,000 towns by year end. Idea will target areas of industrial and commercial activity, centres of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough. Idea has set up the most extensive customer service network to educate customers on 3G and support their requirements, across the country.”
Idea has also unveiled a new 3G logo. Idea has set up ‘Experience Kiosks’ to provide a flavour of the services that customers can opt for. These will be available to all users at select ‘My Idea’ stores. Idea 3G services will be available in 200 towns by mid-April 11. Idea is planning to grow at the rate of 10 towns per day. Idea will coverr 750 towns by mid 2011 and 4,000 towns by the end of FY12.
Idea Cellular had won 3G license for 11 circles Maharashtra & Goa, Gujarat, Andhra Pradesh, Kerala, Punjab, Haryana, Uttar Pradesh (E), Uttar Pradesh (W), Madhya Pradesh, Himachal Pradesh, and Jammu & Kashmir. Idea has also selected Nokia Siemens as their 3G partners.
Idea offers peak speed of up to 21 Mbps on 3G handsets. It also allows you to download latest songs, watch videos on YouTube, update status on Facebook, download movies, view photos, play HD games and much more. Idea has introduced Time based Billing plan and Sachet plan. The time based plans all you to download unlimited data for a certain period of time. The sachet plan is basically a trial package, introduced to promote their 3G services. We will soon post the complete 3G plans and offers. Stay tuned for more info.