Last week, Airtel reduced the price of its exciting 3G plans. Now, Idea Cellular has finally joined the bandwagon. Last year, Idea launched its 3G services in Maharashtra & Goa, Mumbai, Gujarat, Karnataka, AP, Tamil Nadu & Chennai, Delhi, Haryana, UP West, UP East, Bihar, Kolkata, Kerala, MP, Rajasthan, West Bengal, North East and Assam. Following the price drop by Aircel and Airtel in India, Idea Cellular went ahead and reduced the 3G tariff plans by up to 70%. You heard it right!
Sashi Shankar, CMO, Idea Cellular, said,
“We have been a pioneer in 3G since inception and with these new prices; Idea has brought 3G within the reach of the masses. I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs. 10 & HERO-25 are aimed at youngsters who will access high speed internet on-the-go without worrying about the expense.”
Idea has 2.7 million active 3G users with average usage of 330 MB/month. Today, Idea’s gold standard 3G services are present in 3207 towns in India. Idea Cellular recently announced up to 70% price reduction on its 3G services. Both prepaid and postpaid customers will now pay 3p/10 KB of data, a reduction of 70% from the earlier price of 10p/10KB. Idea has also launched its new pricing in sachet packs, regular packs and unlimited packs. Check out the new 3G tariff plans below.
Idea has launched a new sachet pack, which allows the customers to try the Idea’s 3G services. This sachet pack is available for just Rs.10 and it offers 30 minutes of high speed internet surfing. It comes with a validity of 1 day. On the other hand, Idea has also unveiled the new “HERO 25” sachet pack which offers 100 MB data with a validity if 3 days for just Rs.25. For regular home internet users, Idea now offers 1 GB of data download at just Rs.250. For professionals and corporate users, Idea has unlimited plan priced at Rs.950.