To promote its 3G services, Idea Cellular recently launched two new entry-level phones – the Idea Blade and Idea ID 280 in India. Both the devices runs on the old Android 2.2 (Froyo) Operating System. These handsets are specially targeted at 2G users wishing to upgrade to 3G. Idea 3G subscribers will also get additional benefits with the purchase of this 3G phones.
Mr. Himanshu Kapania, Managing Director, Idea Cellular said,
Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands.
Idea Blade features a 3.5 inch touchscreen display, sporting a resolution of 480 Ã— 800 pixels, Android 2.2 (Froyo) Operating System, 600 MHz processor, 3 megapixel rear camera, Wi-Fi 801.11 b/g/n, Bluetooth, USB, FM Radio with RDS, 150 MB internal memory, MicroSD card slot, 32 GB expandable memory, etc. This handset measures 116 x 56.5 x 11.8mm and weighs 130gm.
Idea ID 280 comes with a 2.8 inch capacitive touchscreen display, sporting a resolution of 240 x 320 pixels, Android 2.2 (Froyo) Operating System, 528 MHz processor, 3.2 megapixel camera, 256MB RAM, 152 MB internal memory, Bluetooth, USB, 3G Connectivity, Stereo FM Radio and a 1200 mAh battery.
The Idea Blade and Idea ID 280 comes with a price tag of Rs.7,992 and Rs.5,850 respectively. Idea subscribers will need to subscribe to the Rs. 259 pack, which offers free subscription to Idea TV for 3 months, 1 GB of data download per month for 3 months, 3G Double Dhamaka benefits for 6 months and talk-time of Rs. 25.