Dow Jones has announced the launch of the Wall Street Journal India mobile application in association with Bharti Airtel.
The Wall Street Journal India Mobile can be downloaded free-of-charge by Airtel pre-paid and post-paid mobile users. However, there will be a monthly subscription fee of Rs. 99 if users choose to access premium financial market news and data along with portfolio tracking and personalization options.
Mr. Mitya New, Managing Director, Dow Jones India said:
The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile phone operator, significantly enhances our ability to reach mobile users across India.
Raghunath Mandava, Chief Marketing Officer Mobile Services, Bharti Airtel said:
It has been Airtel’s endeavour to constantly innovate and lead the mobile content revolution in the country by delivering best in class products and services to customers and adding value to their lives on the go and wherever they go. The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.
The WSJ India mobile application is compatible with a large number of models of Blackberry and Nokia Smartphones and will be available on other handsets soon. Airtel mobile customers may download The Wall Street Journal India Mobile application by texting WSJ’ to 54321.
Using the WSJ India mobile application, users can keep and eye on global and local financial market news and information and other business, politics, economics, finance and management news from India and around the world. The application is part of the Airtel App Central which was launched earlier this year.