Bharti is already India’s biggest mobile services provider having over 140 million active subscribers on it’s list with Airtel and now Bharti aims at becoming the number one in the mobile handsets market too. This will make Bharti a direct competitor for mobile handset majors like Nokia and Samsung in India. Bharti has announced its entry into the fast-growing mobile handset business with Group firm Beetel launching eight handsets in the price range of Rs 1,750-7,000.
However Beetel has no specific plans of bundling its handsets only with Airtel mobile services but they will be talking their new handsets to all the GSM players for bundling them with their respective talk-plans and it will not be restricted to only the group’s flagship mobile services company – Airtel.
Beetel would have an in-house design facility in India and operate on a business model under which manufacturing would be done in and outside, but with innovation done locally. Beetel phones has features like dual SIMs, FM and cameras just like handsets from other manufacturers. Beetel mobile phones will be initially available via a nationwide distribution network of over 4,000 outlets across Delhi, Haryana, UP, Uttaranchal, Rajasthan, Punjab and the seven North Eastern States.